Based in Warrington (UK) we offer search engine optimisation (SEO) services to clients around the world. We represent every kind of business, from those whose customers live just around the corner, to multi-nationals with customers in all four corners of the earth.
Why Are Good Rankings So Important?
In order for a website to generate sales it needs high volumes of traffic, which is just another way of saying visitors to your website. Many companies invest large sums of money building great looking websites, but then they don’t become the marketing asset they should because they simply don’t attract any visitors. A great way to attract lots of potential customers to your websites is for them to rank highly on search engines like Google and Bing.
We are experts at boosting websites up the rankings and driving high volumes of targeted traffic to our client websites.
Fact Find And Business Audit
The very first thing we will do is to understand more about your the products and services you provide. We then like to build a profile of your ideal client so that we can target them with laser accuracy. Finally, we’ll take a look at your main competitors to see what they’re doing to attract new business.
After understanding more about your business, we then start to look at your website and see where we can make some changes.
This is possibly the most important part of the process. A “keyword” is what people type into the search engines in order to find the information they need For example, someone who’s looking for a local plumber might type “plumbers in Warrington” into google and this would be the keyword.
We can research, with a high degree of accuracy, exactly what your potential clients are typing into google so we know which keywords will bring you the highest amount of new business. Once these powerful keywords have been identified we simply have to make sure your website appears at the very top of the search results for those terms.
When a search engine looks at a website it sees things very differently than when people look at the same site . A web designers job is to make the website look slick and be easy to use for humans, or users. But all too often they overlook what a search engine will see when they crawl the site. The process of improving, or optimising, a website so that it’s more targeted to the keywords we want to rank for is known as on-page optimisation. This is done in a number of ways, but none of the methods we use will impact the user experience or the appearance of the site.
Off-Page Optimisation & Link Building
After the on-site optimisation has been completed we then need to build the authority of your website. Authority is an incredibly important factor in boosting search engine rankings. The more authority a website has the more highly the search engines will want to rank it. Authority is gained in various ways, but most significantly by receiving links from other authority and relevant websites.
Off page SEO and link building is a continual process. Sites can quickly move up the search engine results with good off page optimisation, but they will also drop very quickly if this work does not continue.
An exciting new way to attract new customers is by using social media marketing. The internet is full of communities of people who are socialising, networking, giving advice, seeking help and even falling in love! Some of these social media sites, such as facebook and youtube have grown to gargantuan sizes.
Forward thinking businesses are taking advantage of these powerful media types to market their businesses and attract new customers.
The need for good rankings on the search engines is still as important as ever, but the power of social media marketing cannot be denied. we believe that a combination of search engine and social media marketing is essential for every business.
SEO Repair Service
SEO Warrington offer very high quality SEO Services to local businesses. However, not all SEO companies offer the same quality work, and unfortunately poor SEO practices can be very harmful to a website indeed.. In fact, in some cases Google can completely de-index a website that has been performing low quality seo practices.
Because we’ve seen so many examples of this, we’ve developed a unique SEO repair service where we’ll unwind all the harmful work done on your website and restore it to it’s former glory.
Our approach is totally bespoke to the needs of our customers. At the core of everything we do however is a belief in delivering high quality work and maintaining the integrity of our customer’s websites at all time. Once we understand exactly what you’re hoping to achieve, we formulate a marketing plan that delivers exactly what your business needs.
Online Marketing Is Changing
The early methods of internet marketing were very basic and search engine rankings was simply a matter of creating high numbers of backlinks to a site. However, in 2014 things are very different and a much more diverse approach is required. If SEO is not done in a very careful and precise manner then it can actually be very harmful to a website. For SEO Warrington, this complexity is a great advantage to us because we only used approved methods. Therefore, while our ranking improve over time, our competitors are fighting against algorithm changes and dropping out of the rankings.
Contact us today to discuss more about what we can do for your business. Or go here for further details.